Looking at the entire industry chain, we can see that different types of smart home companies have vastly different business paths, and smart home appliance companies such as Haier and Midea must mention the scenario ecology. Haier U+and Midea M-smart have established their own smart home platform, continuously expanding the number of other smart home hardware products connected to the platform, and actively introducing artificial intelligence and big data technology to improve the construction of smart home scenarios, seizing the entrance to smart homes.
However, it is understood that the vast majority of home appliance manufacturers still rely mainly on selling hardware such as smart appliances and smart controls to achieve revenue. When the ecological layout of the smart home industry is improved, monetization of traffic, scenario consumption, and system solutions may become feasible business models for home appliance enterprises.
Internet technology giants such as Google, Apple, Amazon and so on often talk about platforms and interactions. They have their own smart home system platforms, and they also actively call for the participation of smart hardware brands. This layout, like Haier, Midea and other smart home appliance enterprises, is intended to preempt the massive user market entry, laying the foundation for subsequent data value-added services.
Differently, their advantage lies in having a strong technological DNA, leading the way in driving market change with smart home technology. They first introduce artificial intelligence technology into the smart home field, while creating popular smart products and improving platform construction. At the same time, they have core technology and user data in hand, and their business models will also be flexible and adaptable.
IoT hardware companies are currently the group with the largest number of smart home manufacturers. Taking BroadLink and Oribo as examples, these companies first enter the smart home market with smart products, and then move towards the development of overall intelligent solutions from hardware design to cloud services and mobile applications.
For these types of enterprises, the real estate market is their major breakthrough point. "A single smart home product has an island effect, and it can only generate subsequent value after being integrated into the overall or partial decoration. Smart home manufacturers will closely cooperate with real estate developers, decoration companies, hotels, inns, etc. to enter the front and back decoration markets
From this perspective, in addition to the B-end market such as real estate, penetrating from the B-end market to the C-end market is also a good route. Through a two-way layout of online and offline, connect with the scattered and large DIY user market demand.