The most important thing for enterprises to truly leverage industrial design as their core capability is to shift from spontaneity to self-awareness. They must strategically attach importance to industrial design, treating it as a strategic model and management for the enterprise, rather than relying on simple outsourcing or temporary inspiration from external cooperation. Any flash of inspiration cannot change the future development path of a company. Only by treating design as a thought and creating its own model can a company transform into a formed enterprise.
Industrial design is an important characteristic of enterprise development and is one of the few complete processes. From 0 to 1 in research and development, to promotion in the market, industrial design plays a huge role. Therefore, it is necessary to coordinate and organize various departments and processes of the enterprise to achieve a design process or pursuit. Therefore, we call industrial design originality, which is the source of the market, value, and users for the development of the enterprise.
A systems engineering project
Many people say that Chinese companies are always plagued by plagiarism issues. But in fact, industrial design has reached or is close to a high level in certain fields, or in many industrial fields. However, there are still many imitations or even plagiarized works in the market, which is actually a systematic project.
To truly avoid the negative consequences of following the trend and imitating, first of all, it is necessary to have clear guidance from the entrepreneurial spirit, that is, all enterprises must have a true understanding that our pursuit goal is to bring user value, not transaction value. Transaction value pursues manufacturing and sales, while user value pursues new value for society, solving problems for the people, applications, and users, and bringing a better life. When cabinet companies focus on bringing user value, they often perceive new opportunities that others have not paid attention to. Therefore, we should reshape the entrepreneurial spirit from this transformation, which is the true vitality. Secondly, the existing intellectual property environment for protecting original designs is still very imperfect. The cost and cost of intellectual property rights protection in design are greatly mismatched with the true input-output vision of enterprises. More work is needed to improve and promote this aspect.