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What challenges do customized home furnishing listed companies face in the first quarter when the situation is good?

Who is better than standardized home decoration or customized home decoration?
1. The "ready to move in" style full decoration service has a wide range of content. Whether it's wall decoration, flooring, or furniture selection and display, everything is done.
From the perspective of consumption habits, the current main consumers of home furnishings are those born in the 1980s and 1990s, who prefer simple and convenient home services. The whole house customization industry is highly prosperous, far surpassing the finished home furnishing industry, to some extent, because whole house customization can be done in one place. However, whole house customization only deals with all the furniture, while "whole house decoration" provides customers with time-saving and worry free purchasing options. We can handle hard furnishings, soft furnishings, and furniture in one place, and some have even launched customized furniture products. Compared with partial decoration, "whole decoration" starts from the overall design, including later construction, soft decoration, and furniture matching, which can better control the quality and consistency of the product style. This kind of whole house service, from rough houses to "ready to move in" style, undoubtedly conforms more to the consumption habits of modern consumers.
3. In terms of price factors, the average unit price in the whole house decoration industry is generally not too high, with the current average level maintained at 1000 yuan/square meter. Calculated based on a 100 square meter household, it is only around 100000 yuan. However, for whole house customization and a set of branded cabinets, the unit price is also nearly 20000 yuan. Adding up all the furniture, 100000 yuan is obviously not enough. From this perspective, it is obvious which decoration mode young people with mortgage pressure will choose.
Compared with traditional finished furniture, customized home furnishings have significant competitive advantages in meeting consumers' personalized needs. In recent years, major customized home furnishing enterprises represented by issuers have seen rapid growth in their operating income, proving that customized home furnishings are gradually becoming a popular trend in the home decoration industry. In the favorable situation, customized home furnishing enterprises should also fully recognize the current challenges, be prepared for danger in times of peace, and be proactive.

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